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"It's All You" Blue Cart Recycling Campaign

June 30, 2017

CITY OF CHICAGO DEBUTS NEW CAMPAIGN TO BOOST BLUE CART RECYCLING

City Launches “It’s All You” Campaign with Support from National Nonprofit, The Recycling Partnership

CHICAGO --The Department of Streets and Sanitation (DSS), through its collaboration with The Recycling Partnership, today announced the rollout of its newest Blue Cart Recycling Program public service announcement (PSA) campaign. The campaign, aptly titled “It’s All You,” aims to remind residents about their recycling program and the tremendous impact that each person can have.

“The message of the campaign is simple,” said DSS Commissioner Charles L. Williams. “Each individual can make a tremendous impact on the success of the program by making recycling part of your everyday routine, just like brushing your teeth or getting your mail. When we recycle, our environment is protected and communities prosper, both health-wise and financially.”

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The PSA will include images depicting people doing common, everyday activities, coupled with acceptable recyclable materials. It is designed to provide more outreach and instruction, which the City hopes will encourage residents to become more efficient recyclers leading to more items diverted from the landfills.

To help make sure this effort is effective, the City has partnered with The Recycling Partnership, a national nonprofit that applies corporate funding to improve the recycling system across the country. With funds secured through Coca-Cola and Target, The Recycling Partnership team is providing resources and expertise to amplify the City’s marketing work, at no cost to city taxpayers.

In addition to the PSAs, residents will see an informational card in their mailbox reminding them about recycling basics. The PSAs and informational cards were designed to educate current recyclers, re-engage former recyclers and attract newcomers to the program, by stressing the ease and importance of the program.

For more information on the latest “It’s All You” Recycling Campaign, please visit DSS on Facebook (@streetsandsanitation) or Twitter (@streetsandsan). Visit www.recyclebycity.com/chicago for more recycling information and call 311 for a blue recycling cart.